Nervous About Your New Job?
Dan Schawbel is the leading personal branding expert for young professionals. Read full profile
People you know or accept never met yet are googl'ing you. Allow's face it, y'all're even google'ing yourself! At the end of 2007, the Pew Cyberspace Research Squad found that 47% of people search for information about themselves online (Self-Googling), which was more than double v years agone. Information technology's a pretty safe bet that percentage has climbed to over fifty or 60% by this yr.
Some people might can information technology ego-surfing, but it's really a good practise to see what results come up for your proper name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more than virtually you lot. Hiring managers want to see if you have a clean tape in Google, which is your permanent tape because every move you make (aye even a blog comment) is stored there forever. Before I went on a second appointment once, the daughter Google'ed me. If she hadn't liked what she saw, the second appointment wouldn't have happened. Attempt doing it right now and see what you get.
There is no hiding from Google!
Google keeps rail of just about everything y'all do on the net. It patrols and captures your online behavior, such as when you post on your blog, tweet using Twitter, join social networks, comment on other blogs, write articles for online news sources and more. Aside from the content you create and distribute over the cyberspace, other people are talking virtually you, which means that Google has a consummate picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a periodical of your life. Your children and children'south children will exist able to notice out everything about you when they grow older. "Mom, look what I but found out about Dad in Google." Your personal brand can't hide from Google. In that location is i major exception to this though.
Mutual names
If your name is common, such equally Mike Smith, then it volition be very hard to own your Google results. At that place are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely hard at edifice content each and every twenty-four hour period for your entire life. At the age of sixty you might find out that Google changed their algorithm and y'all'll lose all that hard work. The signal beingness is that you'll take to differentiate your name in order to rank loftier. I typically recommend you use your middle name or a nickname in this case. The worst case scenario is that you lot modify your proper name completely ;).
Glory names
Celebrities are very fortunate because they become mass media attention, which means traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts about these celebrities will never end up on the height twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, yous are in big problem. Try searching for Christina Aquilera (21 1000000 results), Britney Spears (88 meg), Lil Wayne (40 million) and other major celebrities. Personally, I don't take any friends with these names, but even with C-level celebrities, you don't stand a take chances. If you are stuck with a celebrity name, I suggest that y'all build your brand around an area of your expertise or interest and connect it to your make name.
Unique names
While growing up, you might have been made fun of people of your unique name because information technology was "different." Although you were ostracized and made fun of, right now yous get to laugh at everyone else! With a singled-out proper name, you are able to easily manipulate the results for your name on search engines. When you go to your loftier school reunion and see your friends, you'll go the final laugh because you lot tin can be visible and control perceptions, while they simply cannot. When you Google your name, whether you have results that reflect your make, yous'll see how hard it will be to rank high for it or not. Depending on the contest, it may take you a few days or a few months. Over time, if you work very difficult, you'll ain the elevation ten results for your proper name.
In my next post, I'll talk about what yous can exercise to gain control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/nervous-about-your-new-job.html
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